Wrong voters hearing the wrong message.

When trying to appeal to more than one constituency you have to make sure that only the right voters hear the right message. In Virginia the northern end of the state is much more liberal than the south and west portions of the state. Well, in today's governors race that problem has taken a new twist. People in northern Virginia are getting phone call ads paid for by the Republican Governors Association replaying ads run by the Democratic candidate Tim Kaine in other parts of the state. From the Commonwealth Conservative:

Based on what I’ve been able to find out, all the call does is replay a Tim Kaine radio ad! It is one of the ads that the Kaine campaign produced where Kaine attempts to portray himself as pro-life and conservative for Southwest Virginia audiences. The RGA is just playing the ad to an audience that Tim Kaine didn’t want to hear it, because he has told Northern Virginia audiences that he is pro-choice, and doesn’t dare mention the word “conservative” up there.

It’s beautiful: Dems are complaining about people hearing Tim Kaine’s own radio ad. (I’m told this ad is one of the ads on Kaine’s website.) Why the outrage?