Who benefits from the hockey labor problems?

Barring a last minute labor agreement the National Hockey League will announce tomorrow that their season is cancelled. With that in mind, I got to thinking that both labor and management are losing big time. So, if both sides are losing, who wins? As "Deep Throat" supposedly said to Woodward or Bernstein, "follow the money." Personally, I don't think hockey fans are going to spend their ticket money on basketball. Could be wrong, but I just don't think the two sports draw from the same pool of fans. However, baseball could be the lucky recipient of additional fans going through the turnstiles. Hockey plays around 80 games which translates to 40 home games. The cost to attend an NHL game is pretty pricey so there's a considerable sum to go around. It will be interesting to see in cities with an NHL team, an NBA team and a major league baseball team whether attendance increases more for one sport than the other or if the fans just pocket the money. For the NHL the concern isn't where the fans spend their money this year but rather whether they will come back next year.

UPDATE: Did someone blink? Right after I posted the above comments, Barry Melrose reported on ESPN News that he has heard that a deal will be reached before tomorrow's deadline.